Sea Spritz
A daily dose of water & whimsy
Melet Mercantile in Montauk with Gucci

So it's true, Montauk is officially Hamptonized. Gucci partnered with Melet Mercantile, a vintage shop native to the NY destination, and opened a summer pop up. The scene is an aspirational surf world of whimsy. If you want to check it out you better head there asap, the shop closes 7/28.